Although emails seem like a caveman’s text today, it is more important than ever for sustaining success in an organization.
This is a chart of the total number of emails that were delivered to the recipient’s inbox, bulk or missing. That means 20.7% of emails in North America do not get delivered to the inbox of the recipient. That’s ALOT.
We all know the annoying feeling of people ignoring our work emails, texts and messages, but when it comes to losing ROI it is even more important. Planning out an email campaign is time-consuming, and if it is not resulting in leads then it is time-wasting.
We can turn that around TODAY. (Keep reading in you want email success)
1. Which Device?
2. What day?
Tuesdays happen to be the best day to send an email to people, as it edges out Friday for the most opened emails by .30%. Steering away from sending emails on the weekend is smart, and even avoiding Mondays could be beneficial.
Try to send your emails in the middle of the week, as people are more in the working mindset in this time of the week.
3. What hour?
This is one of the most important factors when sending an email. Surprisingly, you will have a better success rate of sending an email at midnight versus sending it at 6 AM. However, 3 PM is the peak time for sending out emails.
Taking into account all of these tips will definitely boost your email campaigns, and ultimately it can lead to more leads and ROI.