When should you post? When is your audience on social media platforms? Learn more here.
Are you tired of posting riveting content with no feedback? Do you feel like your voice gets lost in the chaos of social media? Do you dream of click-throughs and post engagements, leading to an exponential increase in conversions?
You have landed on the correct blog.
Expending hours of work on innovative content can go wasted when it is not backed up with research. Posting at just the right time, with the best content, is essential to being seen and heard. Without this, your information will be discarded or tossed to the side, getting lost in the endless stream of social media.
“Lifehack” assembled a great infographic here (also shown below), detailing when are the best times for utilizing various social media platforms. We will primarily focus on the social media platforms of Facebook, Twitter and LinkedIn.
When are the best times for using these platforms?
As shown above, the best time for Facebook is between 1 PM and 4 PM, which results in the highest average click-through. For Twitter, between 1 PM and 3 PM, Monday through Thursday. Lastly, for LinkedIn Tuesdays through Thursdays are the prime time for use.
These are the best times in general, but there are also peak times for each of the platforms. Facebook’s peak time is Wednesdays at 3 PM. Twitter peaks at Mondays through Thursdays, 9 AM through 3 PM. LinkedIn’s peak is at two different times: At noon and 5 PM through 6 PM.
If you don’t want your content seen, they have listed above the worst times as well.
Avoid using Facebook on the weekends before 8 AM and after 8 PM. Stop trying to use Twitter everyday after 8 PM or on Fridays after 3 PM. You probably should think twice about using LinkedIn on Mondays and Fridays from 10 PM to 6 AM.
Lifehack highlights the importance of posting images with your content, and the results that follow from these posts. On Facebook, pictures lead to 53 percent more likes, and 104 percent more comments. Twitter experiences tremendous benefits in posting pictures, with increased likes, favorites, clicks, conversions, leads and retweets.
LinkedIn is experiencing an increase in cellphone usage recently, as well.
Careful planning and strategic posting are just as important as creating captivating resources. There is no point in putting together a masterpiece, and then throwing it in a trashcan so that nobody can see it.