Communication will shift. Marketing will never be the same. You may want to invest in these genius inventions.
Organizations and companies have looked to improve their customer’s experience year after year. They have used technological devices, marketing campaigns and events to attempt to connect to their audience.
But nothing has compared to these landscape-shifting new devices.
These innovative technological tools are estimated to bring in a combined $120 billion in revenue shares by 2020. With corporations such as Google, Apple and Samsung investing in these technologies, it is evident that is time to start re-prioritizing your organization’s marketing tactics.
Yes, we are talking about Virtual Reality and Augmented Reality.
Finding a way to connect to potential clients can be difficult, especially in a world where information is created at such a quick pace. What better way to introduce your organization than to immerse your audience in your world?
Forbes put together an article titled “Five Ways Virtual Reality Will Change The World.” Although gaming and other uses of VR may be more common now, marketing is utilizing it as well and it mentions that in this article. Check out how “YouVisit” is using this tool.
Businesses like Google have rolled out multiple products to get ahead of the wave of this huge industry, creating things like “Google Cardboard” and “Daydream.” Other competitors have created their own versions, with the “Oculus Rift” coming out and Samsung creating their own version.
360 videos are a big part of the VR experience, and this is how organizations can immerse their audience into their message. This is a much more realistic option, budgeting-wise and knowledge-wise. The VR and AR world will be growing more diverse, allowing many options for organizations to get involved.
It is better to invest now, before you are left behind later.