Your time and money is precious. We know. Nonprofits can't afford to waste resources on products that won't provide immediate relief or assistance to their organization. We know that too. This is why we advocate for Salesforce; We know it's exactly what you are looking for.
You may have heard about Salesforce before, and maybe you have heard that Salesforce is good for nonprofits. However, maybe you aren't familiar with the exact benefits you can see while using Salesforce. We have done the research for you.
Thanks to a survey provided by Cloud for Good, we can see the results that nonprofits are experiencing firsthand. Overall, the results from the survey conveyed that all nonprofits reported more effective communication, more funds raise, increased employee performance and strengthened communities. These are just some of the qualities that your organization will experience.
Although it seems obvious that nonprofits should utilize Salesforce, nonprofits aren't using it like they should. In fact, 70 percent of nonprofits reported that they weren't integrated with Salesforce. But why? Why wouldn't nonprofits want to have access to this great tool? We believe it's due to lack of information.
This is where we come in. We are here to educate you on Salesforce, and help walk you through all the steps it takes to integrate it into your organization. The best way to do this is through attending our next webinar on March 29th at 2:30 PM CT! Sign-up below!
When should you post? When is your audience on social media platforms? Learn more here.
Are you tired of posting riveting content with no feedback? Do you feel like your voice gets lost in the chaos of social media? Do you dream of click-throughs and post engagements, leading to an exponential increase in conversions?
You have landed on the correct blog.
Expending hours of work on innovative content can go wasted when it is not backed up with research. Posting at just the right time, with the best content, is essential to being seen and heard. Without this, your information will be discarded or tossed to the side, getting lost in the endless stream of social media.
“Lifehack” assembled a great infographic here (also shown below), detailing when are the best times for utilizing various social media platforms. We will primarily focus on the social media platforms of Facebook, Twitter and LinkedIn.
When are the best times for using these platforms?
As shown above, the best time for Facebook is between 1 PM and 4 PM, which results in the highest average click-through. For Twitter, between 1 PM and 3 PM, Monday through Thursday. Lastly, for LinkedIn Tuesdays through Thursdays are the prime time for use.
These are the best times in general, but there are also peak times for each of the platforms. Facebook’s peak time is Wednesdays at 3 PM. Twitter peaks at Mondays through Thursdays, 9 AM through 3 PM. LinkedIn’s peak is at two different times: At noon and 5 PM through 6 PM.
If you don’t want your content seen, they have listed above the worst times as well.
Avoid using Facebook on the weekends before 8 AM and after 8 PM. Stop trying to use Twitter everyday after 8 PM or on Fridays after 3 PM. You probably should think twice about using LinkedIn on Mondays and Fridays from 10 PM to 6 AM.
Lifehack highlights the importance of posting images with your content, and the results that follow from these posts. On Facebook, pictures lead to 53 percent more likes, and 104 percent more comments. Twitter experiences tremendous benefits in posting pictures, with increased likes, favorites, clicks, conversions, leads and retweets.
LinkedIn is experiencing an increase in cellphone usage recently, as well.
Careful planning and strategic posting are just as important as creating captivating resources. There is no point in putting together a masterpiece, and then throwing it in a trashcan so that nobody can see it.
Communication will shift. Marketing will never be the same. You may want to invest in these genius inventions.
Organizations and companies have looked to improve their customer’s experience year after year. They have used technological devices, marketing campaigns and events to attempt to connect to their audience.
But nothing has compared to these landscape-shifting new devices.
These innovative technological tools are estimated to bring in a combined $120 billion in revenue shares by 2020. With corporations such as Google, Apple and Samsung investing in these technologies, it is evident that is time to start re-prioritizing your organization’s marketing tactics.
Yes, we are talking about Virtual Reality and Augmented Reality.
Finding a way to connect to potential clients can be difficult, especially in a world where information is created at such a quick pace. What better way to introduce your organization than to immerse your audience in your world?
Forbes put together an article titled “Five Ways Virtual Reality Will Change The World.” Although gaming and other uses of VR may be more common now, marketing is utilizing it as well and it mentions that in this article. Check out how “YouVisit” is using this tool.
Businesses like Google have rolled out multiple products to get ahead of the wave of this huge industry, creating things like “Google Cardboard” and “Daydream.” Other competitors have created their own versions, with the “Oculus Rift” coming out and Samsung creating their own version.
360 videos are a big part of the VR experience, and this is how organizations can immerse their audience into their message. This is a much more realistic option, budgeting-wise and knowledge-wise. The VR and AR world will be growing more diverse, allowing many options for organizations to get involved.
It is better to invest now, before you are left behind later.
Although emails seem like a caveman’s text today, it is more important than ever for sustaining success in an organization.
This is a chart of the total number of emails that were delivered to the recipient’s inbox, bulk or missing. That means 20.7% of emails in North America do not get delivered to the inbox of the recipient. That’s ALOT.
We all know the annoying feeling of people ignoring our work emails, texts and messages, but when it comes to losing ROI it is even more important. Planning out an email campaign is time-consuming, and if it is not resulting in leads then it is time-wasting.
We can turn that around TODAY. (Keep reading in you want email success)
1. Which Device?
2. What day?
Tuesdays happen to be the best day to send an email to people, as it edges out Friday for the most opened emails by .30%. Steering away from sending emails on the weekend is smart, and even avoiding Mondays could be beneficial.
Try to send your emails in the middle of the week, as people are more in the working mindset in this time of the week.
3. What hour?
This is one of the most important factors when sending an email. Surprisingly, you will have a better success rate of sending an email at midnight versus sending it at 6 AM. However, 3 PM is the peak time for sending out emails.
Taking into account all of these tips will definitely boost your email campaigns, and ultimately it can lead to more leads and ROI.
Your posts are invisible because of an equation. Here’s how to get around it.
Have you ever wondered why it seems that many of your social media posts go unseen? Have you pondered how some posts can go “viral” so easily? And why don’t I see so many of my friends posts on my feed, while businesses crowd my page?
These thoughts are fairly common to social media users. We can feel helpless to a system that we are unaware of, and our updates may be invisible to many of our acquaintances. Do you know want your voice heard, your posts liked and your influenced amplified? Then keep on reading.
The mastermind invention that may be hindering your experience online boils down to a complex concept: algorithms.
When you hear the term “algorithm”, you may dream up scientists or mathematicians filling a chalkboard with an elaborate equation. However, algorithms are all around us and you may be more familiar with them than you think.
A simplified explanation of an algorithm is an equation put together that helps create a better experience for social media users. Although there are many uses for algorithms, we are going to focus on how they are utilized in social media platforms.
Because we live in an age in which 1.28 billion people are on Facebook, about 328 million users on Twitter and 700 million users on Instagram, we are in need of a sophisticated process to help manage all of our data. More importantly, we desire to have more content that caters to us specifically.
That’s what an algorithm does.
Algorithms are created by individuals who spend hours studying and researching user behaviors. In order to best service their members, various social media platforms discover what factors contribute to how much an individual values a post.
So what are some of these factors? What can you do today to take advantage of the algorithm, and ultimately improve your social media presence?
1.EngagementPut away the diamond rings and proposals. We aren’t talking about that kind of engagement.
Despite how many times an algorithm shifts, one instrumental factor they take into consideration is the engagement rate of a post. However much engagement a post receives (likes, comments, shares, reactions) is indicative to how much value this post receives.
This is important because the more an individual interacts with a post from a business or organization, the more likely that the next post will appear higher on their news feed. This is why you will notice how some friends appear higher on your news feed than others, because your past activity has shown that you interact more with this type of post.
What are creative ways you can incorporate your audience into your posts without blatantly asking them to “Like this post!”?
2. Time spent on postAnother key factor in determining which type of content is suited for an individual is the amount of time spent on a post.
The amount of time spent on a post is usually correlated with the amount of interest the user possesses in that type of content. This is why Facebook’s most recent algorithm rewards videos that are longer and captivate their audience throughout their whole video.
Create content that people are more likely to spend more time on. Infographics, blogs and videos are great tools to keep people invested for a longer duration.
3. RelevancyThis may seem self-explanatory, but it is important enough to highlight.
The type of content you are producing needs to be able to relate to your audience. Accordingly, being able to include “hot topics” into your message is essential to garnering attention. Providing helpful materials, intriguing messages and up-to-date information can help boost your presence online.
Algorithms are not set in stone. In fact, the very algorithms that you are trying to utilize right now are most likely being updated. If you don’t want to be invisible online, however, you have to pay close attention to these little details to be more
We all know how much we use our phones, but do we actively think about how our impulsive phone usage could be impacting industries of work? Well, with every video you stream from your mobile device, our world is being shaped and altered.
For many years, television has dominated the advertisement world mainly because of the audience that it drew. However, with many different screens and options to view either television shows and sporting events, television has more competition than ever.
“Cord-cutters” is the name of those who are venturing out of their cable subscriptions and are fully investing into viewing their entertainment from a laptop,phone or tablet. More and more people are shifting to this style of life, and this is why businesses are updating their strategies.
It was predicted that more money would be invested into digital ads than television ads by the end of 2016. But where are people doing most of their watching online?
Well, let’s just say that YouTube is a common stopping place for many online.
There are currently 1,300,000,000 people that use YouTube. Here’s a reminder that there are currently 7.347 billion people on Earth, so this is a very high percentage of people that browse YouTube. Something else that is shocking: Every minute there are 300 hours of video uploaded to YouTube!
These stats are an indicator for this next one: By 2025, half of people under the age of 32 will not subscribe to a pay-TV service. This is television’s worst nightmare. And it is time that your organization prepare now for what is to come.